"A brand is no longer what we tell the customer it is, a brand is what customers tell each other it is."
– Scott Cook
Hello! I am a digital marketer living in the NYC area. My focus is the ever-changing world of influencer marketing, partnerships and branded content. Whether you are a brand who wants to make influencer marketing work harder, or an influencer looking for longer-term partnerships with brands you’re passionate about, I am your gal! My expertise is in creating partnerships and content that work for both brands and influencers. You can learn more about me here.
INFLUENCER REPRESENTATION: Make introductions to relevant brands, negotiate contracts, etc. Note that I do not require an exclusive relationship or an upfront fee.
CONTENT STRATEGY: Provide strategies to grow your following and improve engagement.
PAID SOCIAL AMPLIFICATION: Extend reach of your posts beyond your current audience.
Are you a Brand or Agency?
INFLUENCER MARKETING TRAINING: Get the most from influencers to achieve brand goals.
PROGRAM DESIGN & STRATEGY: Create or optimize Influencer (or Ambassador) programs.
INFLUENCER BRIEFS: Design an effective program brief.
BRANDED CONTENT: Create a content series (i.e., blogs, videos, social posts, etc.) and/or employ strategies to improve results.
PAID SOCIAL AMPLIFICATION: Extend campaign reach beyond your influencers’ following.