If you have a social following of 20K+ and share content relevant to brands, you probably get a fair amount of invitations for brand partnerships. Depending on your content and audience, you may get solicitations with a following smaller than this. Of course, some opportunities are better than others. Most creators, or influencers, respond to […]
Brands: How to Find and Vet Influencers
Finding the influencers that fit your brand and program is a consistent pain point for influencer marketers. It’s not just time consuming, it is also the single most important part of setting up your program for success. Having the right influencers is critical to quality content and engagement, and therefore achieving your program KPIs. Many […]